The Hobbit: An Unexpected Journey, was filmed throughout in New Zealand. To celebrate the world premiere of the film, Wellington will be changing its name and there will even be Hobbit coins to be spent.
New Zealand has a new campaign - to re-brand the country "100% Middle Earth" to attract tourists. Reportedly the city is planning to spend $900,000 to mark this premiere.
For three weeks before and after the premiere of the movie, Wellington will unofficially be called "The Middle of Middle-earth." ... read more
