To launch a high-definition TV channel TNT in Belgium, a big red push button was placed in a square in a Flemish town. Over it hovered an arrow "Push to add drama". Then they waited for someone to push.
TNT is a major new, high-definition drama television channel in Belgium.They decided to launch the channel with a little excitement.The TV channel picked a typical Flemish square in a small town. They placed a big red push-button in the center of the square, and tied an arrow above it with the message "Push to add drama".Then they waited.... read more and view video.